The rapid evolution of digital photography and the ease of distribution over the Internet has transformed the photo industry. Everything from marketing and sales to competitive pricing and job security has been affected. And now that the flood gates have come down, everyone from semi-pros to amateurs to the common consumer affects how business is done, whether it's pricing, assignments, or just getting your photos seen by potential buyers. In a market once dominated by agencies and seasoned professionals, succeeding in today's industry demands a fresh new approach. For those who are just starting out or those who are established photographers trying to compete more effectively in a changing market, Dan Heller’s book Profitable Photography in the Digital Age provides a new and progressive approach to understanding and succeeding in the photography business in today’s market. It will help established photographers find new strategies for diversifying revenue streams and adding nontraditional sources of income. For serious amateurs, this book explores realistic perspectives on what to expect and how to gauge their aptitudes for making it in this highly competitive arena.

Photoshop Elements 4 Solutions The Art of Digital Photography/by Mikkel Aaland (Author).Transform the quality of your digital photographs with the latest Adobe Photoshop Elements software and the expert knowledge of award-winning photographer and author Mikkel Aaland. Improved RAW support and an AI tool that automatically finds faces are just a few of the exciting new Elements 4 features in this streamlined book for today's digital photographers. Aaland not only explains the secrets to producing dazzling pictures, he shows you with stunning full-color photographs of his own and other top pros, downloadable for your practice.

Get creative with graphic elements

Tackle photo techniques at any level

Ready to preserve your memories digitally? This interactive reference explains the basics of this fast, versatile new hobby, giving you the lowdown on the equipment and programs you need to create beautiful pages. You also get expert tips on digital photography, graphic design, scanning, journaling, filters, and fonts.

Whether you own a Digital SLR camera or are thinking of buying one, with this guide, you’ll give it your best shot! It has info to help you choose the right camera and accessories, and then use them right. Digital SLR Cameras & Photography For Dummies covers the hardware, the software, and the techniques you need to take top-notch digital photos with your dSLR. This guide will get you clicking with information on:

For serious amateur photographers who already shoot perfectly focused, accurately exposed images but want to be more creative with a camera, here’s the book to consult. More than seventy techniques

Ein Bild sagt oft mehr als tausend Worte, und mit dem Fotoapparat ist es leicht, sich ein oder auch viele Bilder zu machen. Martin Schuster spürt den psychologischen Aspekten der Fotografie nach: Welche Motive werden gewählt? Was verbindet Fotografen und Fotografierte? Was erleben wir beim Betrachten eigener und fremder Fotos? Er zeigt, wie Fotos in der Psychotherapie genutzt werden können, um die Vergangenheit wieder lebendig zu machen und wie Presse- und Werbefotografen mit Fotos an unsere Wünsche und Sehnsüchte appellieren. Hinweise zur Alltagsfotografie ermuntern dazu, ungeachtet künstlerischer Ambitionen die Fotografie für das eigene Leben intensiver und persönlicher zu nutzen.

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Fills a missing gap by taking the traditional educational approach to teaching photography in an art department, with the emphasis on the new angles introduced by digital technology. “Light & Lens: Photography in the Digital Age” is a groundbreaking introductory book that clearly and concisely provides the instruction and building blocks necessary to create thought-provoking digitally based photographs. It is an adventurous idea book that features numerous classroom-tested assignments and exercises from leading photographic educators to encourage you to critically explore and make images from the photographers' eye, an aesthetic point of view.

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This is the only book catering to wedding videographers! In The Wedding Video Handbook, Barber charts a course to success in the field....Barber's book, is most effective in its discussions of how to establish and grow your business, and how to capture the essential elements of a wedding day that will make for a satisfying product.

The Sony Alpha DSLR-A700 Digital Field Guide is filled with everything you need to know in order to take amazing photographs using your Sony Alpha A700 digital SLR camera. This full-color portable guide walks you through the essential controls, features, and functions of the A700 using step-by-step instructions and full-color images of each menu screen. This robust guide not only shows you how to adjust white balance, autofocus, exposure, and choose lenses, it also teaches you when and why you should adjust each of these key settings. The Sony Alpha DSLR-A700 Digital Field Guide goes beyond camera settings to offer you a refresher guide to the principles of digital photography, covering the essentials of lighting, composition, and exposure. Filled with amazing examples, this book also presents a variety of tips and tricks to capturing portraits, candids, sports, travel, macro photography, and much more.