The review of immeasurable qualities is tricky. How does one measure aesthetic quality, the benefit of an item, its value to humanity? How does one determine a list of the best fonts of all time? We tried to do this by using on objective and two subjective measurement patters weighted as follows:
FontShop Sales Figures: 40%
Historical Value/Meaning: 30%
Aesthetic Qualities: 30%

The evaluation consisted exclusively of licensed or ‘commercial’ fonts. Free fonts or operating system fonts were not considered, nor were fonts integral to standard software (i.e. Arial, Verdana, etc.). Font variations, which over the centuries have been individually interpreted by various Foundries, were uniquely evaluated as a class and the best variant was entered into the main judging process.