Claim your space in the online marketplace! Develop a plan, build a marketing-effective site, and create word-of-Web campaigns. Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques - all within your budget

Discover how to
・Make your site search engine friendly
・Close a sale on your site
・Drive traffic to your site
・Create an online marketing plan
・Take advantage of guerilla marketing
・Maximize your marketing dollars